The main goal or objective of partnership marketing is for two entities to join forces in a strategic marketing collaboration that benefits them both and helps them reach their respective objectives.ĭEFINITION: WHAT IS PARTNERSHIP MARKETING? Some of the most well known marketing partnerships include affiliate partners who promote a brand on their own platforms in exchange for a commission on the sales or actions they generate, and influencers who promote a brand on their channel in exchange for payment or a sample product that they can unbox, test and review – creating valuable content for their channel. There are many types of partnership marketing (more on those below) and partnerships can be between two brands or between an individual and a brand, or even two individuals. These objectives range from increased brand awareness, recognition and credibility, to lead generation, sales and business growth. Partnership marketing (sometimes called partner marketing) is collaboration between parties that benefits both entities and helps them achieve their business and marketing objectives. To demonstrate just how successful partner marketing can be, we have a case study provided by the award-winning experts at Acceleration Partners, a leading, global, partnership marketing agency! We also review some of the best partnership marketing software and look at some real-life partnership marketing examples. In this guide, we go over what partnership marketing is, the different types of partnership marketing, the benefits, and how to find and choose the best partners. Today, we’re covering everything you need to know about partnership marketing and how to make it work for you! It can be challenging to answer these questions, especially when there are so many different types of partnership marketing, and so many different techniques to use. How do you implement your partnership marketing strategy and manage all your partners? Partnership marketing is a broad term for several collaborative marketing techniques, including affiliate marketing, influencer marketing, loyalty marketing, cross-promotion, joint product developments, and more!Īll these techniques are incredibly effective if you have the right partners, and choose the right type of partnership marketing, for your objectives.īut which partnership marketing strategy is the right one for your brand? And how do you find the right partners to collaborate with? By Nick Becker Last updated: 23 minute read Affiliate Marketing Marketing Guides
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